Ecommerce
Ecommerce Product Photos with AI: A Complete Workflow
From a phone photo on a kitchen table to a listing image set, with the marketplace rules that decide each step.
A product shoot costs more than most first orders, which is why so many new listings launch with photos that undersell the product. The workflow below gets a listing to a credible standard on day one, with a phone and no studio.
Capture: window light, plain surface, nothing overlapping
Put the product on a plain surface near a window, on an overcast day if you can. No direct sun, no overhead kitchen light, nothing overlapping the product. Shoot it sharp and fully in frame; everything else is fixable.
Separate the two jobs
The main image needs a pure white background because Amazon requires it — that is a cut the product out of its background job, not a scene generation job. The secondary images are where scenes earn their keep, showing the product on a surface and in a context that suggests how it is used.
Generate several, then choose
Four variations per run is enough to see which composition actually flatters the product, and cheap enough that A/B testing two of them on a live listing is a realistic thing to do rather than an argument to have. That is what product photos for ecommerce returns by default.
What a scene must never change
The product has to survive the process unchanged: shape, colour, label text, proportions. A scene generator that redraws your bottle into a prettier bottle has produced a lovely image of something you do not sell, and on a marketplace that is a returns problem rather than a design one. Composite the real cut-out into the scene, and check the label at full size before publishing.
Scale is the other giveaway. A mug rendered the size of a bucket beside a kitchen tap reads as wrong long before a shopper can say why. Where the product sits against a familiar object — a hand, a table edge, a laptop — the size relationship has to be right.
Check dimensions before you upload
| Channel | What it wants | Why it matters |
|---|---|---|
| Amazon main | Pure white, ≥1600px long side | Zoom does not activate below it |
| Shopify | Square, consistent padding | Grid looks uneven otherwise |
| Etsy | 2000px, first image landscape | Thumbnail crops badly otherwise |
| 1:1 or 4:5 | Feed crop eats the edges |
If a good image is too small for the requirement, enlarge image rather than reshooting it.
Tools this guide is about
- AI Product Photo GeneratorStart from the scene you want, not from an upload box. Pick a setting here, add your product photo in the workspace, and get four variations sized for where you sell.
- Remove Background from ImageChoose what the background should become, then drop your picture into the workspace and check the cut-out against a checkerboard before you download it.